Antioxidants are substances that counteract the harmful activity of molecules known as free radicals. Free radicals are very reactive and can cause serious disorders to cells. Experimental data indicate a causative role of radicals in ageing processes including damages that may lead to neurodegenerative, cardiovascular or cancer diseases.
Antioxidants not only protect the formula of the product from oxidation, and in particular the rancidity of fatty substances of vegetable origin, but also help the skin to fight against free radicals, factors of premature cutaneous ageing.
Studies have demonstrated the undeniable role of antioxidants in coffee - as active agents in anti-ageing, slimming and anti-cellulite products.